How to Find More Clients as a Freelancer

Have you recently taken the plunge to work for yourself as a freelancer? Perhaps you’ve got all the skills you need to succeed as a freelancer, but you don’t know how to find clients? Maybe you expected to lots of clients when registering on popular freelance websites such as Upwork or PeoplePerHour, but what if it didn’t really out that way? It’s time to try doing things differently!

1. Consider where your clients can be found

There may be plenty of people who can use your services, but they just don’t visit freelance platforms.

They visit other places on the web or in the real world. Put yourself in your dream clients shoes and think about what places these could be.

If your target clients are businesses, try reaching out to them directly through their websites.

If you serve individuals, imagine the situation in which they are most likely to want your service. What steps will they take to find a provider? It could be Facebook groups, online forums, newspapers, or online blogs.

What web resources are your customers likely to read on a regular basis? Follow and start engaging on these platforms.

What social media communities or groups are they likely to be part of? Join them, and engage!

find more clients as a freelancer

2. Establish a presence

By adding yourself to the same groups as your potential clients, you can start to create attention.

Just don’t write to them offering your services, unless there is a specific request, such as a wide invitation to undertake a job.

Businesses are more tolerant of direct offers, but individuals view them as nothing but spam.

You need to make them want to approach you.

Look for the community posts related to the service you are providing and leave thoughtful comments showing you are an expert in this field. Avoid outward self-promotion! Instead, provide general advice that adds value.

Engage with those who look like your potential clients in meaningful conversations. Like their posts and photos on social media.

If you comment regularly, people will start taking an interest in you and visiting your page.

Your profile must look professional, with smart posts discussing the issues related to your freelancing area.

Be mindful as Facebook has policies prohibiting advertising through personal pages, so be subtle. Adding a link in your profile and regularly posting stories about your work are definitely acceptable.

This way of acquiring customers is rather a lengthy one, but if you land clients this way then they are likely to be loyal and well-paying.

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3. Drop small for big

That might sound pretty weird, but you could actually be more suited to fewer clients.

A few big and well-paying clients who order often will make your life easier.

This way you are sure to have a strong and steady income stream.

When you have 25 small clients per month, you will barely spend 4 hours of your typical day working.

The remaining 6-8 hours are spent chasing these small clients, with your time spent selling yourself to them and undertaking high volumes of communication.

But if you have two big clients, then you will spend around one hour a day on selling and communication.

This leaves you more time to work, which could double the money you make.

Big clients are also more willing to pay higher rates for better work. So your income may actually be more than double.

But how do you get such clients?

For a quick answer, see Step 1 – you need to contact them directly.

Find a reason why they may be interested in you. For example, they may be entering a new area of business with which you have extensive experience.

If you cannot come up with a reason, do not let them know! Look for other companies to approach.

And there is one more important aspect.

Big clients are far more selective and demanding than a typical visitor to a freelance platform.

You need a dazzling portfolio to stand a chance with them.

So make such a portfolio and keep evolving this with relevant and current material to help capture opportunities as they arise.

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