Used by such giants as Apple, Microsoft, and Sony, video marketing allows companies to get closer to their audiences. Few people can recall the technical characteristics of the first iPhone even if they had it back in the day. Everyone…
Influencer marketing is essential for targeting habitual social media users, most notably young adults. Highlighting this, the total value of the influencer marketing market is set to reach $13.8 in 2021. However, with the recent emergence of unique social media…
Marketers are always striving to find new ways to attract customers. The main rule of marketing suggests that excited and engaged customers are the key to drive any business. With the advancement in technology, content marketing has emerged as one…
Both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing involve selling products to people. However, while B2B and B2C social media marketing may seem similar, there are a number of key differences between the two. There is more at stake in B2B…