There are many reasons a business might decide to update its digital branding. Perhaps the business model has shifted since launching, you’ve developed a new angle or product, or it’s simply time for a refresh. No matter the size of…
Starting a business is an exciting, but overwhelming project. It is easy to get carried away with the long term vision, rather than tackling small, important tasks from the start. Naturally, there is a lot involved to get your new…
Virtual workspaces have played a pivotal role in altering the conventional working culture of the 21st century. Through 2020, the shift between office working, and working from home has been huge. Through a virtual workspace, people can communicate and collaborate…
Deciding to start your own business can be exciting, overwhelming and terrifying all at the same time. No matter how confident you are in your product or business model, you will always encounter new challenges. Many people can feel discouraged…
Marketers are always striving to find new ways to attract customers. The main rule of marketing suggests that excited and engaged customers are the key to drive any business. With the advancement in technology, content marketing has emerged as one…
Both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing involve selling products to people. However, while B2B and B2C social media marketing may seem similar, there are a number of key differences between the two. There is more at stake in B2B…